The word mark of Hyundai Hysco is the core factor of visual communication that applies business strategy of group preferring the leading steel company in global age of 21st Century. As the base for image of Steel 'S'(Sustainable) is emphasized to symbolize the business philosophy of Hysco to consistently preserve safety and environment of people, while the adequate harmony of flexibility and dynamics express high-tech image.

Hysco Blue represents future-directive thinking and youth, while expressing will of company to become the first class company in widely changing global society. Such will forms spiritual bonding of Hyundai Hysco family and performs important function of representing image of Hyundai Hysco in terms of foreign communication. Accordingly, it should only be generated based on common engraving method or computer printing method through accurate use and management according to regulations on manual. Any voluntary modification on form, color, or combing method may distort the image of Hyundai Hysco or weaken the visual communication effects.